We're in a race - help us eliminate cervical cancer

SELCA partners with four-time Olympian Donna Fraser OBE and TikTok influencers to highlight how the HPV vaccine and regular cervical screening can prevent cervical cancer 

We have launched a new campaign to highlight how the HPV vaccine and regular cervical screening can prevent cervical cancer. 

In our main campaign ad, we join four-time British Olympian Donna Fraser OBE as she takes part in a 5K parkrun in south east London and interviews a fellow runner about how they prepare for a cervical screening appointment and why it is important to attend. 

In addition, we've developed an innovative partnership with TikTok, working with over 13 creators to co-develop authentic videos that encourage the public to help the NHS achieve its goal of eliminating cervical cancer by 2040. The creators explain who is suitable for a HPV vaccine and how to get it, and why it's important for women and people with a cervix over the age of 25, who have had their vaccine to still attend regular cervical screening.